CPD Event title: Show Up and Shine – Marketing That Matches Your Personality
Brief Description Of Event:
Show Up and Shine – Marketing That Matches Your Personality
This engaging and interactive one-day online CPD helps hypnotherapists discover their natural communication and marketing style using the iMA (Identify, Modify, Adapt) framework, created by James Knight.
You’ll uncover your dominant iMA colour – High Blue, High Yellow, High Green, or High Red – and learn how to align your marketing strategies with your personality preferences.
Instead of forcing yourself into a marketing style that drains your energy or feels inauthentic, you’ll design a sustainable, personalised approach that amplifies your strengths, connects with your ideal clients, and feels effortless and true to you.
Participants will be required to complete a short iMA questionnaire before the course and will receive tailored guidance throughout the day.
Learning Objectives:
By the end of this CPD, participants will:
1. Understand the core principles of the iMA communication model and the four iMA personality colours.
2. Identify their own dominant iMA colour and recognise their natural communication and behavioural preferences.
3. Learn how each iMA type best attracts, communicates with, and retains clients.
4. Develop a personalised marketing plan aligned with their unique iMA strengths.
5. Recognise the communication styles of prospective clients and adapt their marketing approach for better rapport and engagement.
6. Feel more confident, authentic, and energised when promoting their hypnotherapy practice.
Course Structure:
Morning Session (10:00–13:00)
1. Welcome and Introduction
• Overview of the day and objectives.
• Why traditional marketing often fails for therapists.
• The neuroscience of authenticity and resonance in communication.
2. Understanding iMA Colours
• Introduction to iMA (Identify, Modify, Adapt) model.
• Deep dive into the four iMA colour types:
High Blue: Patient, dependable, thoughtful.
High Yellow: Expressive, enthusiastic, social.
High Green: Detail-oriented, calm, consistent.
High Red: Driven, focused, results-oriented.
• Group breakout discussions exploring strengths and stress points.
3. The Marketing Mismatch Problem
• Why copying other people’s marketing doesn’t work.
• How your iMA colour shapes your marketing comfort zone.
• Recognising burnout patterns caused by marketing incongruence.
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Lunch Break (13:00–14:00)
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Afternoon Session (14:00–16:30)
4. Aligning Your Marketing Style with Your iMA Colour
• Tailored strategies for each type:
• High Blue: Relationship-based marketing, client retention, calm consistency.
• High Yellow: Video, podcasts, networking, and story-based marketing.
• High Green: Systematic content creation, blog writing, structured marketing plans.
• High Red: Goal-focused campaigns, results-based testimonials, clear CTAs.
• Breakout activity: Designing your “Marketing Sweet Spot.”
5. Adapting to Other Colours
• Understanding your ideal clients’ communication styles.
• How to use iMA to adapt your website, social media, and consultations for greater connection.
6. Integration and Action Planning
• Creating your personalised “Authentic Marketing Map.”
• Reflection, Q&A, and guided visualisation to anchor confidence and alignment.
Date of event: Nov 29, 2025
Duration of Event: 1 day, 10am – 4.30pm
Venue for event: Zoom
Name of trainer: Dipti Tait
Tel bookings:
Email bookings: diptitait@gmail.com
Website: diptitait.com
Maximum number of participants:
Cost of Course: £130
Cost for NCH members: £105
How to claim discount:
Click this link: https://buy.stripe.com/aFadR8807eASeCa5F4aVa0i
Additional information/requirements:
Please note: This CPD requires a minimum of 4 participants and a maximum of 16 (If there are less than 4, a full refund will be issued)
Dipti Tait will be your trainer. She began her career at the BBC in London in 1995 and qualified as a Hypnotherapist, Psychotherapist, and iMA Trainer in 2011. Dipti is based in the Cotswolds and is known for making marketing simple, soulful, and practical. Dipti is a regular guest expert on BBC Radio, ITV’s This Morning, Good Morning Britain, and many podcasts, she’s also the author of Good Grief and Planet Grief.
With over 15 years of clinical experience, Dipti helps practitioners transform their communication to attract the right fit of client. Her lively, interactive workshops show therapists how to market themselves authentically — according to their iMA colour — so they can show up, shine, and succeed with ease.
Online delivery via Zoom (Dipti to provide link and host)
• Access to https://imahigh.com/dipti-ima/ for pre-course personality questionnaire.
• Each participant will need:
• Notebook or journal
• Access to their website/social media for reflection activities
• Stable internet connection
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• Optional 1:1 follow-up with Dipti for tailored iMA marketing mentoring.