CPD Event title: Using Your Client’s Hero Story to Convert Sales
Brief Description Of Event:
Live Zoom Workshop
6.45pm – 8.45pm
16th December 2025
Course details
When your client is investing in something as important as therapy, they need to know they are the most important person in the process – from that first moment they land on your website, through any interaction with you. Too often, therapists’ websites contain information about the therapist, hypnotherapy, the approach they use…and the client loses interest rapidly.
Our clients are the heroes – we’re the guide – and we can use a creative, enjoyable approach to creating websites and conversations that make your clients want to choose you to be beside them on their journey.
This approach helps you get the message out there that you want and need to. If you’re not attracting clients from that first point of contact, this simple strategy is often what’s missing.
Learning Objectives:
- Discovering why the “hero story” converts clients
- How to apply the hero story on your website
- How to apply the hero story on your social media
- Using the hero story during sales conversations
- Conducting a website audit following the workshop
For over 15 years, the Academy of the Inner Mind has been a trusted name in hypnotherapy education. Founded and led by Dr. Claire Jack, a seasoned hypnotherapist, accomplished author, and one of Psychology Today’s in-house experts, the Academy blends expertise with a personal commitment to professional growth.
Our training programs are meticulously crafted to provide cutting-edge knowledge and practical skills that address the evolving needs of your clients. Whether you’re a seasoned practitioner or just starting your journey, the Academy’s courses are designed to ensure you stay ahead in the field of hypnotherapy.
You will receive everything you need to work confidently with groups. You’ll also receive a certificate which is externally accredited by the ACCPH and counts for 2 hours CPD.
Date of event: Dec 16, 2025
Duration of Event: 1 day
Venue for event: Zoom
Name of trainer: Dr. Claire Jack
Tel bookings:
Email bookings: info@academyinnermind.co.uk
Website: https://www.academyinnermind.co.uk
Maximum number of participants:
Cost of Course: £40
Cost for NCH members: £30
How to claim discount:
To apply discount, use the coupon code NCH16 during checkout
Book your place here: https://calendly.com/aimdiploma/using-your-clients-hero-story
Additional information/requirements:
Contact: info@academyinnermind.co.uk for further details.